Consistent and customized blogs are instrumental to any digital marketing strategy. But who has the enthusiasm and skillset to develop premium blog posts every month? We do! Our writers have years of experience crafting insightful content – including blogs – that are two-parts practical and informative and two-parts creative and inspirational.
Capturing your brand’s unique voice
We believe that people want to listen to your brand’s unique voice. And, we want to help you tell that story and connect with your audience one blog post at a time.
Let your brand personality shine
At Lande, we create blogs that educate and let your company’s personality shine. Your blog content will reinforce your current audience’s emotional relationship and lay the foundation with new customers by bringing them valuable information, insights, and trends. What’s our blog content process?
Kick-off Call
A kick-off meeting to talk about key messages, trends, and potential topics.
Start Writing
Turn our writer loose to create your blogs.
Content Calendar
Establish a content calendar. We recommend outlining a ‘theme’ for each quarter and developing blogs that tie into that theme and other digital marketing efforts for maximum effect.
Review
Review your draft and make any necessary edits. Also, find engaging graphics to accompany the post.
Post & Share
Post blogs and tease the content on social media platforms (Linkedin, Instagram, Twitter, Facebook, etc.).
Creating assets that build your brands credibility
Lande writers know that even the most well-crafted blogs alone won’t magically improve customer engagement or create instant connections with readers.
Blogs are one critical part of an overall digital marketing strategy that can help build your brand’s credibility. Lande writers also know that smart blog content should tie into other content marketing efforts that establish your company as an innovator and thought leader.
Powering your content marketing and SEO strategies
We’ll create quality blog content that will maximize organic traffic to your website and increase social media platform exposure, shares, and inbound links. Your blog posts will sync with other pieces of your content marketing mix, such as:
Infographics
Newsletters
Case Studies
Webinars
Video Content
Social Media
