Writing content for your website or brand should be nothing more than showcasing who you are and what you know. When your audience comes to your website, they are going to your blog to look for stories, perspectives, and knowledge you have within your area of expertise. Here are a few quick tips to get you started.
Start with writing an impressive headline.
Your headline is your hook and a preview of what the content will be about. Additionally, your headline is the first thing that pops up when you share your article on any social media platform. The headline is what needs to bring people to your website. Headlines should not be more than 70 characters and should include a focus keyword.
Writing content that flows.
Formatting your easily readable content is essential. Stay away from long paragraphs or run-off sentences. Depending on your topic and purpose, your content should be anywhere between 500 and 1,500 words. Let’s say you’re giving a quick update about a press release that was announced, a quick 500-word blog works perfectly. If you’re creating a thought leadership piece about a topic within your industry, a 1,500-word blog might be the way to go. Using tools on the backend of your website such as Yoast will help guide you.
Spelling, Grammar, and more.
It’s important to stay professional. Grammar and spelling are quick and efficient ways to make sure your content is buttoned up. Grammarly is a free tool that we use to help keep us in check. We highly recommend this tool for anything from blog writing, newsletters, emails, and more.
There is no need to over-think writing. That’s often where people get caught up. Similar to this post, keep it short and simple to start. Remember we do this a lot and may have some best practices or creative advice to help you on your way. We are happy to begin the conversation at no cost or obligation to you. Remember all great projects start as an idea. We are here to help.