Branding & Design

Branding is the first impression – and the next

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After creation of the new or updated logo and accompanying branded assets, it’s important to create structure around how these items will be used. What are the brand’s colors and fonts? How small/large can the logo get? What can/can’t be done with the logo?

These are the kinds of questions that are answered in brand guidelines, and it’s often a living document that serves as a reference and provides visual guidance to the brand for future design work.

01

Branding Guidelines

After creation of the new or updated logo and accompanying branded assets, it’s important to create structure around how these items will be used. What are the brand’s colors and fonts? How small/large can the logo get? What can/can’t be done with the logo?

These are the kinds of questions that are answered in brand guidelines, and it’s often a living document that serves as a reference and provides visual guidance to the brand for future design work.

02

Brochures & Booklets

Brochures featuring promotional information can be created specifically for digital use or print. They are especially helpful when following up with a client or customer. Brochures can vary in length and format, and are often dependent on the content given. Samples are shown on the right.

03

Flyers & Posters

Flyers can be created for digital or print purposes. They are particularly effective for advertising an upcoming event and/or new product or service. Flyers can be created in a variety of orientations and sizes; whatever is best suited to the specific project is what will be created.

Posters are also commonly used for promotional purposes, and typically feature one focused message with a large photo or illustration. Sample flyers and posters are shown on the right.

04

Illustration

Illustration, accompanied by text, is often what brings personality to a brand, especially in the digital world. Shown on the right are several different examples of illustration to choose from. Hand lettering is a current trend that can be particularly effective on social media, and illustration featuring simple line work can be great for apparel or promotional items.

05

Infographics

Infographics are excellent ways to distill complicated information into easily digestible snippets for viewers. They can created in a variety of forms and typically depend on the content being presented.

Additionally, data visualization has become an increasingly common way to show complicated information. This is often used for materials like annual reports, survey results, or recurring reports involving discussion of demographics or data analytics.

06

Logo Design

A great logo is unique enough to provide recognizability, but simple and versatile enough to function optimally in many different environments. Shown on the right are sample logos which have been created with this uniqueness and simplicity in mind.

07

Social & Digital Ads

The digital world is full of opportunity to promote your brand’s products and/ or services. Keeping a constant and consistent social media presence is key to increasing brand awareness. Shown on the right are several examples of social media ads that help to achieve this goal.

There is also the opportunity to bring your brand to life through motion graphics. Motion graphics can help your brand stand out online while positioned among a sea of static images.