Which Social Media Platform is Best for Your Small Business?

Lande Social Media

Social media is a free and easy way to boost your brand and gain followers and potential customers.

While it’s tempting to be on all platforms immediately, we always caution our clients to go slow. It’s more beneficial for you and your brand to start with one platform and concentrate on gaining followers and building engagement there, rather than spreading yourself out thin and just being a presence on multiple platforms. So which platform is best to start? We are here to help provide guidance to get you started.

Which social media platform should you start with?

Let’s start with answering a few questions:

  • Who are you trying to reach?
  • What are you trying to sell/promote?
  • How will you use social media to connect with your customers or engage a new audience?
  • Are you B2B or C2C?

Now that you’ve answered these questions, let’s dive into a breakdown of each platform.


Think of LinkedIn as a professional network. It’s used for networking, professional updates, and B2B connections. If your business is a B2B business, LinkedIn might just be the best platform for you. Also, keep in mind if you are active on LinkedIn and have a large following, it might be relatively simple to start a business page and invite your network to follow.


The friends and family network. Facebook is the go-to platform for small businesses that want a place to easily interact with their following. While this platform is easy to gain followers because 2.8 billion people are on it, this platform is also very saturated. Additionally, with Facebook’s ever-changing algorithm and business pages, it can become complicated to stay up to date with the business manager and tools that come along with it.


The social network. Yes, every platform is social. However, Twitter brings a new level of instantaneous reaction, engagement, and interaction. Twitter is also a great platform for sharing news, resources, and other helpful insights to small businesses.


The visual network. This platform is great for products that are visually appealing or tell a story. Let’s say your small business is a sports apparel, Instagram is a great platform for giveaways, product partnerships, and more. With over a billion people using this app per month, Instagram could easily be the best platform to visually represent your brand.

Which platform is best for you? That answer lies in the questions we asked you. If you are a B2B company focused on professionals and networking, LinkedIn is there for you. Are you a news-focused platform focused on quick updates and efficiencies? Try Twitter on for size.

You do not need all the answers to start. Remember we do this a lot and may have some best practices or creative advice to help you on your way. We are happy to begin the conversation at no cost or obligation to you. Remember all great projects start as an idea. We are here to help.